How to localize your App in China? China is presently the world's largest and most lucrative mobile app market, with a high user penetration rate of roughly 23.0 percent in 2020. However, the Chinese market is unlike anything we've seen in the US or Europe. Language and culture are the leading causes of the gap, and localizing the apps would ensure a successful launch. Localization is more complicated than just translating in-app content or App Store sites. The report aims to provide valuable insights and recommendations to consider when localizing apps for the Chinese market. 👇🏻
Role & Responsibility
UX Research
Team Members
Me
Project Duration
Oct. - Dec. 2021
Trend Report
⚠️ Note: This is a quick, interactive overview of the trend report. Please feel free to download the whole report in pdf.