IXD China TrendS

Trend Research

Project Overview
How to localize your App in China?
China is presently the world's largest and most lucrative mobile app market, with a high user penetration rate of roughly 23.0 percent in 2020. However, the Chinese market is unlike anything we've seen in the US or Europe. Language and culture are the leading causes of the gap, and localizing the apps would ensure a successful launch. Localization is more complicated than just translating in-app content or App Store sites. The report aims to provide valuable insights and recommendations to consider when localizing apps for the Chinese market. 👇🏻

Role & Responsibility

UX Research

Team Members

Me

Project Duration

Oct. - Dec. 2021

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